With the ever evolving E-Commerce market, the marketing techniques are also evolving, though at a snail’s pace but they are. One such step was taken by the tech giants; Google, when they introduced the Priority bidding in Shopping ads.
They have been there for quite a while now but they aren’t often used and even when they are used; they are either used in a very wrongful manner or they are left on their own.
Presently Google has 3 priority levels in the shopping campaigns; High, Medium and Low.
It looks simple but they are super important and if they are implemented properly they can save a good amount of money. They also enhance the overall CTR and the conversion rates.