Why using Location name in keyword can be tricky in Adwords

Its a common practice to add location terms in the keywords while you are building a campaign especially when the targeting is local or hyperlocal. And this is what I observed with my new client, its a dental clinic chain that was targeting users within 30 mi of its locations and was aggressively using location terms…

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Adwords Auto Sync With BingAds

Two months back Bing launched the functionality to put the Adwords syncing in autopilot mode and thus helped me remove that one task that always bugged me. Though the tool is pretty handy but what it really does is just remove that one task from your schedule, thats pretty much it. Prior to the launch, all…

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Mandatory GTINs for 11 more countries from this Valentine’s Day

Starting tomorrow, Google will start penalizing the account for not having proper GTIN numbers associated with the products. Till date, only a handful of countries had this level of scrutiny, but starting tomorrow 11 more countries; Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, and Turkey namely will see the impact of this. Though the…

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How the Giants paved way and then ruined it for us.

It all started in the month of November’15, me and my partner were exploring the ever growing field of E-Commerce in India. We carved out a few ideas and starting researching on a few niches, and eventually settled on an idea of starting an E-Commerce store for Auto Car Accessories, mainly because this niche still…

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Making a Non-Paid View Segment in Analytics

While analyzing the data or even just comparing it in Analytics, it becomes kinda tedious to compare each traffic source type to another. Me being the paid marketing guy, what I need is a view that separates Paid and Non-Paid traffic. But Analytics doesn’t provide that view, we have paid, organic, direct, mobile and some…

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33 is the Magical Number in New Expanded Ads!

So, after a lot of testing with different permutations and combinations for the description in the new expanded ads in Google Adwords, I realised that the message in the description works best when the message is split in the ratio 33:47 characters. So, we tried making ads that had space as the characters at various…

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Working with Priorities in Google Shopping

In the last post, I mentioned the importance of the priority feature for Google Shopping. In this one I’ll try to explain one of the ways in which it can be used to enhance the overall performance of the shopping campaign. Before I start with the structure that I use, lets get familiar with what…

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Setting the Priorities Straight!

With the ever evolving E-Commerce market, the marketing techniques are also evolving, though at a snail’s pace but they are. One such step was taken by the tech giants; Google, when they introduced the Priority bidding in Shopping ads. They have been there for quite a while now but they aren’t often used and even…

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Its the Title that matters

When it comes to Google Shopping, the targeting has been quite an issue for sometime now. I got to know some inside news from one of the Google guys. As per them the Title is the most important part of the shopping campaigns, almost 90% of the queries get entertained on the basis of the…

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Bing brings UTM tagging to Shopping Ads

Finally Bing Ads has rolled out the feature that might bring down the Blood Pressure of the marketing advertising on their platform. From now you can track them in any standard tracking platform as bing/cpc, like you do with Google shopping and the general text campaigns in Bing.   They still have a lot to…

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